My name is Reena, a passionate jewellery collector and a founder of Joyia essentials. One day I was sitting at home with my husband when he said: “You love jewellery so much, why don’t you start making it yourself?” – to what I replied: “There are so many people doing it already, but there is no one offering nice pockets to store it.” And this is how the idea of Joyia essentials was born.
Storing jewellery has always been a nightmare for me. I could never find the right pieces in my locker; chains and earrings are always tangled up with rings and pendants.
I take off my jewellery as soon as I come home and then end up looking for it all over the house. I find it in odd places and always struggle to locate misplaced items. Traveling with jewellery isn’t easy either, I could never find travel bags to organize it and not lose things.
That is why I created Joyia essentials: to help women organize and store their precious jewellery, whether at home or on a trip.
